Georgann Wilkinson
CONTENT & MARKETING STRATEGIST
I create content and marketing experiences that educate, build trust, and drive results.
I help organizations turn complex ideas into clear, compelling content that connects with the right audiences and drives action.
.png)
.png)
.png)
.png)
.png)
.png)
Selected Work
Featured Projects
A selection of content, campaigns and digital experiences I've created across healthcare and education, from strategy and messaging through execution.
CONTENT & WEB
Patient Storytelling & Reviews
Built a comprehensive reviews hub and individual practice pages to showcase patient stories and strengthen trust across multiple markets.
CONTENT STRATEGY & WRITING
Healthcare Content &
Thought Leadership
Research-driven healthcare content translating complex topics and expert insights into clear, engaging content.
EMAIL MARKETING & CAMPAIGNS
Lead Nurture Campaign
Developed email campaign across markets, combining audience targeting, creative strategy, A/B testing, and automation to drive new memberships.
SOCIAL MEDIA STRATEGY
Social Media Strategy & Growth
Built social strategies across healthcare and education, using audience-focused campaigns and creative storytelling to increase reach, engagement, and visibility.
EDUCATION MARKETING
Integrated Marketing
Developed campaigns for families, educators, and students, combining audience strategy, educational content, and digital marketing to drive growth.
B2B MARKETING
Executive Audiences
Developed content and multi-channel marketing for an Executive Health program, engaging business leaders and HR through thought leadership.
About
I’m a content strategist, writer and marketer with experience across healthcare and education. I develop content and campaigns that make complex information clear, useful and engaging, from thought leadership and audience strategy to email, social media, web content and integrated marketing.
I’m especially drawn to work that starts with understanding people: interviewing subject matter experts, identifying new audiences, asking the right questions and finding the story or insight that will connect.
My approach combines strong writing and editorial judgment with strategy, research, analytics and AI-enabled workflows. Whatever the channel, I believe the best marketing educates first.
What I Bring
STRATEGIC THINKING
Business goals, audience needs and insights translated into focused marketing strategies.
EDITORIAL JUDGMENT
Clear, compelling stories shaped from complex information and subject matter expertise.
AUDIENCE INSIGHT
Research and audience understanding used to sharpen messaging, content and campaigns.
MULTI-CHANNEL EXPERIENCE
Connected marketing across web, email, social, paid media and traditional channels.
AI-ENABLED WORKFLOWS
Generative AI integrated into research, development, optimization, and repurposing, backed by rigorous human review.